Three Things You Should Know About Your Ideal Client
It can be really scary to lock in an ideal client. Choosing to market to an ideal client can feel like you’re limiting the amount of business you’ll get, or the amount of sales you’ll make. I’m here to tell you that’s not the case. In fact, laser focusing on your dream client makes marketing […]
4 Website Strategies to Increase Client Inquiries for Equine Professionals
Everyone knows that it’s important to have a website. It adds to your credibility as a business, and also helps potential clients understand more about you and what you do. But your website should also be a tool that helps drive new client inquiries. In this post, I’m going to go over 5 website strategies […]
How to Start an Online Presence for Your Equestrian Business
Once you take the leap and start your own equine business, you quickly realize how important it is for you to have an online presence. Having a successful online presence can increase your new client inquiries and help you grow your new business. Because we all know that clients are the most important part of […]
5 Free Tools to Build a DIY Equestrian Brand
Creating a DIY equestrian brand doesn’t have to be expensive. In fact, you can take a stab at building it yourself. Because let’s be real. It can be hard to invest in professional design when your equine business isn’t making money. In this article, I’m going to give you 5 free tools you can use […]
How to Organize Your Equine Training Business with Honeybook
As a trainer, it can be pretty easy to become overwhelmed and disorganized as your business grows. You become responsible for several different horses with different needs. All of which come with humans to manage as well. Coordinating horse care, scheduling vet and farrier visits, putting in rides, and giving lessons takes up way more […]
WordPress vs. Squarespace: The Real Difference
As a business owner, you probably know that choosing the right platform for your website is critical. That means the dilemma between WordPress vs. Squarespace is pretty important! In this article, I’ll review the two platforms and help you decide which is the best fit for your equine business. You’ll learn about customization options, how […]
10 Free Fonts to Use for Your Equestrian Branding
Choosing the right fonts for your equestrian brand is an important task. You want them to match your brand’s voice, messaging, and style – without being too generic. The sheer number of fonts available can make that a daunting task. To give you a hand, I’ve selected 10 free fonts to use for your equestrian […]
Top 5 Website Mistakes Equine Photographers Make
Website mistakes are easy to make – especially if you’re the kind of girl that loves a good old fashioned DIY. So today, I thought I’d share 5 of the mistakes that I see *the most* on equine photographer websites (plus ways to fix them on your own). The Home Page (or Entire Website) Consists […]
SEO for Equine Professionals: The Complete Guide
The internet has changed how we communicate, shop, learn, and play. It also affects how people search for information online. Search engine optimization (SEO) helps websites appear higher in search results when someone searches for something related to that website. SEO for equine professionals is especially beneficial, as it helps increase the chance of new […]
3 Online Services Every Equestrian Business Should Offer
Want to jump on the digital commerce bandwagon and make some extra cash? Check out these online services every equestrian business should offer that will help you expand your client base and offerings. These services are super easy to start offering and have a high reward for low effort. So, let’s dive in and see […]
