Bay Mare Design

Built to help your equine business reach its full potential.

You’ve put everything you have into your clients and your business. Now it’s time your brand reflects that same level of quality & dedication.

Bay Mare Design crafts elevated, high-performing brands, websites, and resources for equestrian professionals ready to look the part.

Your Journey

Find the Path for Your Equine Business

Whether you’re ready for a handcrafted, custom design or prefer elevated tools you can launch on your own, there’s a clear path forward. Choose the option that best supports where you are in your business.

work with me

I'm ready for a custom brand and website built around what I do best.

You’ve built something meaningful, and you’re ready for a brand and website that match the level of your work. Together, we’ll create a polished and strategic presence rooted in your vision.

No templates or shortcuts. Just thoughtful, handcrafted design shaped around your equine business.

Shop the Store

I want beautiful, strategic tools to grow my business on my own terms.

You’re prepared to do a little work on your own – you just want elevated tools that help your equine business look professional without the custom design timeline or pricing.

Explore brand kits, website templates, and workbooks designed to help you launch and grow with confidence.

Before & After

Real Results for Real Equine Businesses

From show barns and lesson programs to equine bodyworkers and photographers, every project starts with strategy and ends with design that feels like a natural extension of the business behind it.

All
Branding
Branding and Website Design
Website Design

NW Pulse Therapy

Leader Equine

NW Equine Performance

Meet Alysia

Designer, Strategist, and Certified Horse Girl

I’m Alysia — the designer behind Bay Mare Design. I pair agency-level experience with a lifelong love of the equine world to create brands and websites that feel thoughtful, elevated, and true to the people behind them.

I understand the realities of running an equine business: long days, full schedules, and clients who find you through reputation as much as your online presence. My job is to make that presence feel seamless, strategic, and easy to maintain.

So far this year I've had the best turn out yet and I'm only two shows in. I had the pleasure of working with a few riders this last weekend and as I was talking with them I had the realization that this was it. They were exactly who you described as my ideal client, and you until I did the rebranding with you I had no idea what that even looked like. I feel so much more professional and put together now.

Samantha from Rhythm Equine

Why Choose Bay Mare Design

Strategic Design Rooted in Real Horse-Girl Experience

I'm fluent in the language only horse people understand.

The horse industry has quirks that can be hard to understand. After 20+ years as a horse girl, I design with a level of nuance you don’t have to explain — and your clients immediately recognize.

I believe design and strategy should always work hand in hand.

Every logo, layout, and line of copy has a purpose. Your brand and website are built to attract the right clients, support your growth goals, and look beautiful doing it.

I've created a guided process that keeps you out of the DIY spiral.

You get to step away from the DIY spiral and let me take the reins. I’ll guide you through a clear, supportive process so you always know what comes next — without losing an entire weekend to research.