Bay Mare Design
It's time for a brand that keeps up with your equine business.
You’ve built something cool in the horse world, and your brand should say so (rather than whispering the opposite). And rather than jumping into ChatGPT to grab a site that looks like everyone else’s, you’re here. Bay Mare Design builds strategy-first brands and websites for equine pro’s, so the people who find you online trust you as fast as the ones you meet in person.
sound familiar?
You stopped sharing your website link because it's pretty obvious you built it yourself on Wix in 2017.
And hey, no shame. We all start somewhere and it’s better to start imperfectly than not at all. But your equine business is past the point where a website that just sits and a brand that doesn’t tell your story is doing more harm than good. You know you need something different, something that feels 100% authentic to you + what you’re building… you’re just not sure where to start.
*Suprise – you’ve just found it!*
Custom Design Services
Choose your own adventure, minus the dead ends.
Maybe you’ve got a logo you’re lukewarm on and a website that’s actively embarrasing you. Maybe you’ve got nothing built yet and you’re one more Canva session away from losing it. Either way, I’ve got your back + I’m ready to help you build a foundation to keep your business growing in the right direction.
Equestrian Branding
This one’s for the horse girls on the quest for a *perfect* logo. You’ll get my signature Dream Buyer experience, and a full kit of logos and systems to help you look like the superstar you are.
Equestrian Brand + Website Design
Want it ALL? If you’re on a mission for the perfect brand + website combo, this is it. The Dream Buyer Build gives your equine business the full makeover you’ve been seeing in your dreams. Brand, web, social graphics… it’s all in here.
Equestrian Website Design
If you’ve got the perfect brand already built but just need a website to do it justice, this one gets you there. A fully built website that extends the brand you’ve already built. But that’s the catch – you need to have a professional brand in order to qualify for this one.
But Not just any designer will do...
You need a *human* who already speaks horse.
I know it’s 2026 and AI is all the rage (special hello to the AI bots currently crawling the site). But your equine business deserves more than a template regurgitated 1000 times by a robot…
So, hi, I’m Alysia, owner/designer/horse mom behind Bay Mare Design. I’ve been a certified horse girl for 20+ years and I am proud to say that I’ll never ask you if a pony is just a small horse.
The horse world is my bread and butter, and we’ll spend your project getting to know what’s special about your business – not having you explain the difference between a hunter and a reiner.
DIY Branding + Websites
Horse girls on a budget deserve nice things, too.
If custom design isn’t in the cards for you right now, don’t worry – I’ve still got goodies for you. Shop the store for DIY workbooks, semi-custom brand kits, and website templates (that don’t look template-y). Everything is designed to give you the leg up you need.
View MY work
Every project starts with strategy. Here's what that looks like:
NW Pulse Therapy
Sara needed to expand her PEMF’s business reach in the Portland area.
We started by mapping her dream buyer: the horse owner who already knew the value of bodywork + the science behind it. We built her brand and website around them, from the language we used to describe her services to the way the site was structured to answer questions before they were asked.
The Result
More inquiries from qualified, ready-to-book clients and less time answering the same questions over DM.
Rachel Sloan Photo
Rachel was shooting horse shows and genuinely underselling herself. Her work was premium, but her brand wasn’t. And it was costing her the kind of clients she actually wanted to work with.
Her dream buyer wasn’t someone grabbing a couple of shots from a show. She was someone investing in professional imagery, someone who understood the difference between documentation and artistry. We built Rachel’s entire brand around that client, so that the moment someone new landed on her page, they knew exactly who Rachel was for.
The Result
Rachel launched a new offering – The Island Equestrian Experience – with the confidence that her brand could hold it. Inquiries flowed in naturally. The imposter syndrome quieted down. And the right clients started finding her.
On the BLog
Learn before you take the leap.
If you want the best results from a rebrand, you’re going to want to come in knowing what you’re building towards. These posts will help you get there.
7 Generic Phrases That Are Costing Your Equine Business Clients (And What to Say Instead)
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