Bay Mare Design

Your equine business is too good for a website that doesn't show its worth.

I build brands and websites for established equine businesses that are ready to attract better clients, charge what they’re worth, and stop being the best-kept secret in their corner of the horse world.

Here's what's actually happening when your dream client finds you online:

They Google you. They land on your website. And in about eight seconds, they decide whether you’re the real deal or just another option.

If your branding looks like everyone else’s (or your website hasn’t been touched since you started) they’re already gone. Not because your work isn’t good. Because nothing on the page told them it was.

Meanwhile, you’re still fielding inquiries from people who argue about your prices, drag out the process, and disappear after the first invoice.

That’s not a client problem. That’s a brand problem. And it’s fixable.

Meet Alysia

You need someone who already speaks horse.

I’m Alysia — the designer behind Bay Mare Design. I’ve been around horses long enough to know the difference between a hunter/jumper barn and a reining operation, why your PEMF clients need different messaging than your training clients, and what horse people actually respond to when they’re deciding who to trust with their money.

That insider knowledge is what makes the difference between a website that looks nice and one that actually converts your dream clients.

I bring agency-level strategy to every project — and I build everything around one thing: your dream buyer. Who they are, what they need to see before they say yes, and how to make your brand the obvious choice when they find you.

Design Packages

Whether you're just getting serious or long overdue for an upgrade — there's a package for that.

The Foundation Package

branding

You’re good at what you do. It’s time your brand said the same thing. A complete visual identity built specifically for your equine business, and a solid foundation to help you grow.

Starting at $2000

The Dream Buyer Build

BRand + Web

What would it feel like to have your brand and website working as hard as you do? This is the full build: brand strategy, visual identity, and a custom website designed around the exact person you want to attract. 

Starting at $8000

The Website Package

web design

You’ve got the brand. Now let’s give it somewhere to live. A custom website built for Brand Foundation alumni who are ready to turn their visual identity into a client-converting online presence.

Starting at $6000

dream-buyer-blueprint-for-equine-businesses

Not quite ready for custom work? Start here.

Before you invest in a brand or website, you need to know exactly who you’re building it for. The Dream Buyer Blueprint walks you through finding, defining, and applying your ideal client profile — so when you’re ready to build, you’re building on a solid foundation.

38 Page Workbook | $67

So far this year I've had the best turn out yet and I'm only two shows in. I had the pleasure of working with a few riders this last weekend and as I was talking with them I had the realization that this was it. They were exactly who you described as my ideal client, and until I did the rebranding with you I had no idea what that even looked like. I feel so much more professional and put together now.

Samantha from Rhythm Equine

Your dream clients are out there looking for someone exactly like you. Let's make sure they can find you online.