Ideal Client Workbook for Equine Businesses

Not sure who your dream client really is?
This workbook helps you define and attract the exact type of clients who will love working with you—and who you’ll love working with too.

Inside you’ll discover:
✔ Step-by-step prompts to define your ideal client’s demographics & lifestyle
✔ Exercises to uncover motivations, values, and what drives their decisions
✔ A guide to researching their favorite brands, influencers, and habits
✔ An email script to gather real-world feedback from your audience
✔ A template to create your very own Ideal Client Avatar (ICA)

Clarity on your ideal client makes your marketing easier, your offers stronger, and your brand more magnetic.