Let’s be honest – most equine business owners would rather muck out 20 stalls than write their website copy. You’re passionate about horses, not words, and it shows in those painfully generic “Welcome to our farm” website headlines that convert about as well as a green horse at a plastic bag convention. But here’s the […]
If you haven’t updated your equestrian website favicon, you’re missing out on an opportunity to enhance your brand’s credibility. But first, let’s address the question: What exactly is a favicon, and why should it matter to you? Ever noticed that adorable little icon on your browser tab when visiting a website? That tiny icon is […]
If you’ve ever tried to design your own website, you probably realized pretty quickly that it’s hard to make it stand out. You can try all of the different layouts in the world and still end up with a site that looks like everyone else’s. But then you’ll come across someone else’s site that looks […]
Everyone knows that it’s important to have a website. It adds to your credibility as a business, and also helps potential clients understand more about you and what you do. But your website should also be a tool that helps drive new client inquiries. In this post, I’m going to go over 5 website strategies […]
As a business owner, you probably know that choosing the right platform for your website is critical. That means the dilemma between WordPress vs. Squarespace is pretty important! In this article, I’ll review the two platforms and help you decide which is the best fit for your equine business. You’ll learn about customization options, how […]
It’s easy to make mistakes on your equine photography website when you’re doing it all on your own. I get it – budgets are low, especially after investing $$$ in all of your photography equipment. But your DIY website doesn’t have to suck! Let’s walk through 5 of the most common website mistakes I see […]
Table of Contents If you want me to be honest, you’ve probably lost at least 20+ potential customers if you don’t have a professional website for your equine business. Let’s start with some intense facts: 81% of retail shoppers conduct online research before making a purchase Equestrian consumers are 50% more reliant on online feedback […]