Brand & Website Design

Melody Oak Farm

A complete brand identity and website design for an intentional sporthorse facility in Petaluma, California.

Scope

Brand identity, WordPress website

Business Type

Equestrian facility in Petaluma, CA

Year Completed

2026

The Project Details

The Challenge

Leslie was building Melody Oak Farm from the ground up – a luxury equestrian facility anchored in family history and a genuine commitment to horse welfare. 

And since she was starting from scratch, she had no brand identity and no website – just a vision of what she wanted out of both.

What We Built

A complete brand system built around the farm’s heritage and namesake, Miss Melody Oak. The logo, logomark, color palette, and typography were designed to create a luxurious, welcoming experience – the same way the barn does.

The WordPress website brings together the facility’s story, tying together the training partnerships and boarding programs in a way that’s easy to navigate and genuinely beautiful.

What Makes it Work

Every design decision connects back to the farm’s philosophy: horse-first care and exceptional standards.

The results are a premium brand that communicates trust at every touch point. Prospective clients arrive already understanding what Melody Oak stands for.

The Website Design