Equine Branding and Website Design
Your equine business is good. Your brand and website should prove it.
You’ve built something real in the horse world. But somewhere along the way your online presence stopped keeping up. And now it’s costing you the clients, the prices, and the confidence you’ve earned.
The Dream Buyer Build is a complete brand and website experience built specifically for equine businesses that are ready to grow. We figure out exactly who your dream buyer is and build everything around converting them.
You know something needs to change. You're just not sure where to start.
Maybe your logo was thrown together when you were just getting started and you’ve outgrown it. Maybe your website gets visitors but nobody’s actually reaching out. Maybe you’ve raised your prices but your brand doesn’t back them up — and you can feel it in every inquiry that ghosts you after seeing your rates.
Or maybe everything technically works, but nothing feels like it works together. Your Instagram looks like it belongs to a completely different business when it’s side by side with your website. And neither look like the equine business you’ve actually built.
You don’t need more content. You don’t need another Canva template or an extra 10 hours on Wix. You need a brand and website built from the ground up around the right person, so everything finally works together the way it should.
Inside the Dream Buyer Build
Everything your equine business needs to grow and thrive online.
The Dream Buyer Strategy Intensive
Before we design a single thing, we’ll dig deep into who your dream buyer actually is. This is the foundation everything else gets built on: your messaging, your visual identity, and your website structure.
A Complete Brand Identity
A full visual identity system built specifically for your equine business. You’ll get a complete logo suite, color palette, typography, and branding guidelines you’ll actually be able to use.
Custom Website Design
Up to 8 pages, designed from scratch around your dream buyer’s decision-making process. No templates. No themes I just tweaked. A website built specifically for your business, your buyers, and your goals.
Workbook-Assisted Copwriting
You know your business better than anyone. You’ll complete a guided content workbook, and I’ll turn your answers into clear, confident copy that speaks directly to your dream buyer.
On-Page SEO Foundation
Your site gets set up so search engines understand what you do, where you are, and who you serve — from day one.
Mobile Responsive Design
Flawless on every screen. Phone, tablet, desktop — your site works everywhere your dream buyer is.
30 Days Post-Launch Support
After we launch, I’m still in your corner. Any wonky buttons, loading issues, or last minute tweaks — I’ve got you for the first 30 days.
Site Management Training
Video tutorials and documentation so you can confidently update your own site without needing to email me every time something changes.
what You'll Invest
$8000
Payment plans are available for those that wish to space the investment out.
How the BRand + Web Design Package Works
From "I need this" to launched - here's what the next 10-12 weeks looks like.
Apply for your project
Fill out the inquiry form. I’ll review it and reach out within 48 hours to schedule a discovery call. No pressure, just a conversation to make sure we’re a good fit for each other.
STrategy comes first
Before anything gets designed, we spend dedicated time on your dream buyer. Who they are, what they care about, how they make decisions. This is what separates a pretty brand from one that actually works.
You get some homework
You’ll complete a guided content workbook — straightforward questions about your business, your services, and your clients. No writing required on your end. Just answers. I’ll do the rest.
I build, you review
Brand phase first, then website. You’ll have two rounds of revisions at each phase to make sure everything feels right. Outside of those touchpoints, you can stay in your lane and let me work.
We Launch
Final walkthrough, training videos, and you’re live. I’m available for 30 days post-launch if anything comes up.
Equestrian Website Design Examples
Don't just take my word for it - see what my equestrian brand & website design packages look like in real life.
NW Pulse Therapy
Sara needed a brand and website that attracted local clients actively searching for equine bodywork and pre-qualified them before they even reached out.
What I did
- Designed a unique, science-first brand around potential clients who focus on PEMF as a preventative measure vs. a treat for their horse.
- Structured the service page to explain what PEMF does, why it works, and who it's for so visitors understand the value
- Set up local SEO so "PEMF near me" and "PEMF Portland" searches actually bring her site up
The Result
More inquiries from qualified, ready-to-book clients and less time answering the same questions over DM.
Axel Grace Confections
Amelia was making great cookies (I know because I tried them), but was working with a Shopify site that wasn’t converting browsers into buyers.
What I did
- Rebuilt product pages with clear photos, benefit-focused descriptions, and trust signals (ingredients, pack sizes)
- Simplified navigation so visitors could find what they wanted within two clicks
- Added a "bestsellers" section to guide decision-making without overwhelming people
The Result
Higher add-to-cart rates, fewer abandoned carts, and a system that sells consistently, not just when she posts on social.
Common questions
Here's what most people ask first.
What will I be responsible for during this process?
More than nothing, but less than you’re probably worried about. Your biggest lift is completing the content workbook before we jump into copywriting, but you’ll also need to make sure you upload photos you want used on the website.
How does the revision process work?
You get two rounds of revisions at each phase – brand first, then website. Revisions beyond that are billed at my hourly rate. This keeps projects moving and protects both of us from scope creep.
Do you work with businesses outside of the equine industry?
Occasionally, yes. But equine businesses are my prime focus because it’s where I do my best work.
Can I make changes to my site after we launch?
Absolutely. You’ll get video walkthroughs of how to manage your site so you can make updates confidently on your own. And if you want ongoing support, we can talk about what that looks like.
What if I'm not ready to invest $8,000 right now?
Payment plans are available. If the full investment still feels out of reach, The Dream Buyer Blueprint ($67) is a good place to start – it’s the same framework we’d use together, in workbook form.
Ready for a brand and website that pulls its weight?
If you’re tired of feeling embarrassed about your site, losing people to bad first impressions, or attracting the wrong clients, let’s fix it.
Limited spots available each month so I can keep projects high-touch and give you the attention this deserves.