for service-based businesses
The Signature Website Experience
You’ve built a reputation that speaks for itself. Now it’s time for your website to do the same. The Signature Website Experience will give your equine business a refined, strategy-driven online presence that helps you book dream clients, raise your rates, and show up with the confidence your services deserve.
The Experience
Here's what makes this package different.
Most equine websites are either stunning but vague, or functional but forgettable. The Signature Website Experience blends both — the artistry of good design and the strategy of smart marketing — to give you a website that looks high-end and performs like it too.
When you invest in this package, you get:
A clear strategy so your website finally feels intentional and focused on results.
Copy that sounds like you and helps dream clients connect faster.
A completely custom design tailored to your services and personality.
SEO optimization so local clients can find you easily online.
Responsive design that looks polished on every device.
Launch support and training so you feel confident long after we go live.
Every detail is created with one goal in mind: helping you attract, convert, and serve clients who truly value what you do.
The Transformation
Here's what changes after you launch.
You’ll finally have a website that feels like you: elevated, cohesive, and unmistakably professional. You’ll stop chasing clients and start attracting them. And you’ll show up with a sense of pride every time someone clicks your link.
Inquiries from clients who already understand your value.
A website that looks and feels high-end while working quietly behind the scenes.
A sense of relief knowing your online presence finally matches your real-world reputation.
What's Included
The Bay Mare Design Process
Every Signature Website is built to help your service-based equine business grow with clarity and confidence.
We’ll define what sets you apart and build your site around that.
Thoughtfully designed layouts for 5-7 pages built to highlight your services and showcase your expertise.
You’ll get a guided workbook and refined copy written to convert your exact audience.
Built to be found by the right clients, right when they’re looking for you – on whatever device they’ve got.
Simple walkthroughs to help you take the reins confidently, and a full week of post-launch edits to make sure your site is perfect.
Before you Book...
What you need to get started
A strategic website starts with a strong foundation. To get the best results, you’ll need:
1. A Professional Brand Identity
Your logo, color palette, and typography help your business look cohesive and credible. If your branding needs refinement, start with one of our Equestrian Branding Packages first.
2. High-Quality Photography
Professional images make your website feel trustworthy and intentional. If a full photoshoot isn’t possible, I’ll provide a Photography Planning Guide to help you get beautiful, on-brand shots that still feel high-end.
The package details in a nutshell
Timeline: 6-8 weeks | Investment: $4,200 USD (Payment plans Available)
You’ll walk away with a website that mirrors the professionalism of your work, copy and visuals that speak directly to your ideal clients, and a confident online presence that makes selling feel effortless.
Real world examples
View The Signature Website Experience Live
Connect With Me
Ready for your website to work as hard as you do?
If you’re a trainer, therapist, or equine professional who’s ready for a website that finally looks as polished as your reputation, this is your next step.
Let’s create a site that captures what you’re known for: experience, integrity, and excellence.