When you’re just getting started with your equine business, it can be tempting to stick to social media platforms rather than spending time building out an equine business website. Setting up a website can be expensive and time-consuming (if you choose to do it yourself). It can also be intimidating if you’ve never done it before.
There are so many different platforms available that it can be difficult to know where to start. But here’s the thing – choosing to skip a website can really hurt your business. It can make you seem unprofessional, lazy, and even worse – outdated.
(I promise I’m not trying to scare you).
And if you need more reasons, keep reading to get more information about why you need to have an equine business website.
1. It gives your equine business credibility.
Having an equine business website shows your clients that you mean business. When you choose to build an online home, you’re giving yourself the opportunity to position your business as the expert resource within the equine community. Potential clients will be more likely to trust you because they know you’ve invested the time and money in your website (and business).
They’ll also be more prepared to work with you, because you’ll have shared all of the basic information about who you are and what you have to offer.
2. It helps potential clients find you.
If this reason doesn’t convince you to build a website, I don’t know what will. Having a website for your equine business seriously increases the chances of potential clients finding you online. Think about it for a minute. How many times have you searched for a product or service online, and purchased from a company you found through a Google search? I’m going to take a stab in the dark and say that your answer is probably more than a few times.
Don’t miss out on clients by keeping your business offline. Seriously. I don’t want to have to pull out the statistics of how much money you’re missing out on…
3. It’s available all hours of the day.
When you create an equine business website, you basically expand your business hours to “24/7”. Your clients (current and prospective) can easily access information about you and your business whenever the heck they want. No more answering text messages about your pricing at 10 pm at night. A website is pretty much the dream employee – working all day every day to help your clients!
4. It provides an easy way to showcase your work or testimonials.
Your equine business website is a place for you to professionally share all of your previous work in one spot. Gone are the days where you direct potential clients to your Facebook or Instagram page. Depending on what type of work you do within the industry, you can feature photos or stories from happy clients.
5. It’s expected.
I’ll be honest with you: your clients expect you to have a equine business website. It is the year 2022, and there are SO many options when it comes to creating a website. There’s really no excuse for a business to be offline – no matter how “old school” you think you may be. If you don’t want to spend the money on a custom site, you can choose from one of the many inexpensive DIY options. Wix and Squarespace are just a couple of sites that offer “easier” ways to build out a new website.
Build an equine business website – you’ll thank me later.
You’ll quickly learn that your equine business website will be one of the greatest assets (next to you, of course). If I’ve convinced you that you need a website but you have no idea where to start, reach out to me. I’d love to walk you through the process of how to get your business online.