When you’re just getting started with your equine business, it can be tempting to stick to social media platforms rather than succumbing to reasons why your equine business needs a website. Setting up a website can be expensive and time-consuming (if you choose to do it yourself). It can also be intimidating if you’ve never done it before. There are so many different platforms available that it can be difficult to know where to start. But here’s the thing – choosing to skip a website can really hurt your business. Keep reading to learn more about why your equine business needs a website.
1. It gives your equine business credibility.
Having a website for your equine business shows your clients that you mean business. When you choose to build an online home, you’re positioning yourself as an expert within the equine community. Potential clients will be more likely to trust you because they know you’ve invested the time and money in your website (and business).
2. It helps potential clients find you.
If this reason doesn’t convince you to build a website, I don’t know what will. Having a website for your equine business seriously increases the chances of potential clients finding you online. Think about it for a minute. How many times have you searched for a product or service online, and purchased from a company you found through a Google search? I’m going to take a stab in the dark and say that your answer is probably more than a few times. Don’t miss out on clients by keeping your business offline.
3. It’s available all hours of the day.
When you create a website for your equine business, you basically expand your business hours to “24/7”. Your clients (current and prospective) can easily access information about you and your business whenever the heck they want. No more answering text messages about your pricing at 10 pm at night. A website is pretty much the dream employee – working all day every day to help your clients!
4. It provides an easy way to showcase your work or testimonials.
Your website is a place for you to professionally share all of your previous work in one spot. Gone are the days where you direct potential clients to your Facebook or Instagram page. Depending on what type of work you do within the industry, you can feature photos or stories from happy clients.
5. It’s expected.
I’ll be honest with you: your clients expect you to have a website. It is the year 2022, and there are SO many options when it comes to creating a website. There’s really no excuse for a business to be offline – no matter how “old school” you think you may be. If you don’t want to spend the money on a custom site, you can choose from one of the many inexpensive DIY options. Wix and Squarespace are just a couple of sites that offer “easier” ways to build out a new website.
Now You Know Why Your Equine Business Needs A Website
You’ll quickly learn that a website will be one of the greatest assets to your business (next to you, of course). If I’ve convinced you that you need a website but you have no idea where to start, contact me! I’d love to walk you through how to get your business online.
