Alysia is a branding and website design pro currently living in Portland, Oregon. She's a proud horse mom to two warmbloods - 4 year old Lux and 13 year old Felicity. Alysia has been an equestrian for 20+ year, and loves giving new equine business owners tips to help their businesses thrive.
If you’re trying to figure out why your content isn’t quite landing with your dream clients, this post is for you. Table of Contents How many times have you scrolled through a competitor’s website or Instagram and seen the exact same words you’ve used on your own stuff? If it’s happened more than once, it’s […]
If you’re trying to figure out how to get more clients for your horse business (but you want better clients, not bargain hunters) this post is for you. Table of Contents I remember when I first started building websites. I was so excited (and yes, a little desperate) for work that I took on anything […]
When it comes to growing your equine business, social media is usually the platform that gets all the attention. But if you’re relying only on Instagram or Facebook to connect with your audience, you’re setting yourself up for a potential disaster in the form of algorithm changes or platform glitches. Email marketing gives you something […]
Branding and marketing are two buzzwords you’ve probably heard at least a dozen times as a horse business owner. You know they matter – they both impact the kind of clients (and how many of them) you attract. But do you actually know the difference between the two? Because here’s the thing: there is a […]
Table of Contents AI content generators are the equestrian world’s equivalent of those “miracle” supplements that promise to transform your backyard pony into Valegro overnight. Everyone’s talking about them, plenty of people are trying them, but the results? Well… let’s just say there’s a reason the top riders aren’t suddenly unemployed. The AI Content Explosion […]
Listen, if you’re running an equestrian business with a logo that’s basically just a silhouette of a horse you grabbed from Canva or Google… we need to talk. The best equestrian brands are stepping it up with logos that do way more than just say “hey, we like horses.” They’re creating visual identities that communicate […]
Let’s be honest – most equine business owners would rather muck out 20 stalls than write their website copy. You’re passionate about horses, not words, and it shows in those painfully generic “Welcome to our farm” website headlines that convert about as well as a green horse at a plastic bag convention. But here’s the […]
If you find yourself constantly wondering where your dream clients are hiding… this blog post is for you. Today we’re going to cover the top 3 reasons your equine business isn’t attracting the right kind of client (plus how to fix it). Let’s get into it. You have no idea who your target audience is. […]
If you haven’t updated your equestrian website favicon, you’re missing out on an opportunity to enhance your brand’s credibility. But first, let’s address the question: What exactly is a favicon, and why should it matter to you? Ever noticed that adorable little icon on your browser tab when visiting a website? That tiny icon is […]
Finding the perfect theme for your equestrian business can be both exciting, and a pain in the ass. To save you some time (and effort), I’ve put together my favorite free options in one place. Let me introduce you to five fantastic, free Shopify themes that are perfect for your equine business. So feel free […]