Alysia is a branding and website design pro currently living in Portland, Oregon. She's a proud horse mom to two warmbloods - 4 year old Lux and 13 year old Felicity. Alysia has been an equestrian for 20+ year, and loves giving new equine business owners tips to help their businesses thrive.
I get asked this question all the time: “What fonts should I use for my equestrian business?” You can google it for yourself right now, and you’ll see and endless list of blog posts + suggestions (most of which will tell you to “pick an elegant serif” or “go clean and modern”). But here’s what […]
If I had a dollar for every equine business website I’ve reviewed, I could probably retire my entire client list. And after seeing hundreds of them, I’ve noticed that the same mistakes come up over and over again. You know what most of them have in common? They were built for the person who made […]
Table of Contents Before we get too far into messaging, I want to make sure you’ve done something first. Do you know who your dream client is? Like, really know? Because if you can’t tell me what she’s struggling with, what she’s searching for, and what would make her stop scrolling to pay attention to […]
Table of Contents I remember when I first started building websites for equine businesses. I was so excited (and yes, a little desperate) for work that I took on anything that came my way. I think I sold my first brand + website package for $500, which basically amounted to like… $5 per hour. But […]
Branding and marketing are two buzzwords you’ve probably heard at least a dozen times as a horse business owner. You know they matter – they both impact the kind of clients (and how many of them) you attract. But do you actually know the difference between the two? Because here’s the thing: there is a […]
If you’re looking to create (or redesign) your equine business logo, you’re probably scrolling through inspo, comparing options, and trying to figure out what actually works. So let’s skip straight to that: what makes a equine logo stand out in the equestrian industry, and what does that actually look like in practice? Here are a […]
We’ve all heard how important it is to be consistent in business. It’s true for social media, client experiences, services and yes, your brand. But what does it actually mean to be consistent with your brand? And why does it matter so much for equine businesses? In this post, we’re going to break down brand […]
In this blog post, I’m going to give you a run down of 6 things I think you’re probably going to want to avoid when designing your own equestrian brand. Some of them might be pretty obvious, and a few might be a little controversial, but overall – I hope you find them helpful. So […]