Alysia is a branding and website design pro currently living in Portland, Oregon. She's a proud horse mom to two warmbloods - 4 year old Lux and 13 year old Felicity. Alysia has been an equestrian for 20+ year, and loves giving new equine business owners tips to help their businesses thrive.
All product pages are created equally… right? In fact, you can use just about any “out of the box” template and get sales right away. Umm, sorry friend. That’s not the case. In fact, as an e-commerce business owner, your product page should be the first thing you customize. Because at the end of the […]
We’ve all heard how important it is to be consistent in business. It’s true for social media, client experiences, services and yes, your brand. But what does it actually mean to be consistent with your brand? And why does it matter so much for equine businesses? In this post, we’re going to break down brand […]
Selecting the perfect e-commerce platform for your equine business isn’t just a choice – it’s a pivotal step towards thriving in the online marketplace. The right platform empowers you to not only create an enticing digital store but also to foster customer loyalty that keeps equestrians coming back for more. While Etsy might be a […]
One of the top things that equestrian entrepreneurs overlook when building an online store is product categorization. It’s also one of the most important parts of an online store (so you can see why this post is important). In this post, I’m going to walk you through the process of categorizing your products online. I’ll […]
In this blog post, I’m going to give you a run down of 6 things I think you’re probably going to want to avoid when designing your own equestrian brand. Some of them might be pretty obvious, and a few might be a little controversial, but overall – I hope you find them helpful. So […]
If you’ve ever tried to design your own website, you probably realized pretty quickly that it’s hard to make it stand out. You can try all of the different layouts in the world and still end up with a site that looks like everyone else’s. But then you’ll come across someone else’s site that looks […]
Everyone knows that it’s important to have a website. It adds to your credibility as a business, and also helps potential clients understand more about you and what you do. But your website should also be a tool that helps drive new client inquiries. In this post, I’m going to go over 5 website strategies […]
Once you take the leap and start your own equestrian business, you quickly realize how important it is for you to have an online presence. Having a successful online presence can increase your new client inquiries and help you grow your new business. Because we all know that clients are the most important part of […]
As a business owner, you probably know that choosing the right platform for your website is critical. That means the dilemma between WordPress vs. Squarespace is pretty important! In this article, I’ll review the two platforms and help you decide which is the best fit for your equine business. You’ll learn about customization options, how […]
Table of Contents Choosing the right fonts for your equestrian brand matters more than most people realize. Typography sets the tone for how your business is seen by potential clients before they read a single word. The right font choices will match your brand’s style without being too generic, help push your brand’s voice + […]